Summer Intern Project

Sales / Marketing Intern – Action Stainless, Houston, TX

“My project focused on understanding which Action Stainless marketing investments are producing measurable results. I brought together expenses, customer and revenue records, website leads and analytics and trade show activity, then evaluated return on investment, customer acquisition cost and conversion rates. Because the information came from several sources, I worked with team members to bring it together and create a clearer view of marketing performance. I’m proud that I was able to build a more organized framework for evaluating results and identifying opportunities. The work gives Action Stainless a stronger foundation for making data-backed decisions about where to grow, maintain or adjust its marketing investments in the future.”